Email and SMS marketing are essential for growing businesses, but choosing the right tool can make all the difference. While Omnisend is a popular choice for many, it might not fit everyone’s needs perfectly. Knowing your options, whether you’re looking for better features, more customization, or a different pricing model.
Why seek alternatives? Omnisend is a great product on its own rather, it’s about finding the tool that fits your business goals like a glove. Perhaps you’re running an eCommerce store and need advanced automation, or maybe you manage a blog and want deeper personalization in your campaigns. Considering Omnisend alternatives can open up possibilities for optimizing your marketing efforts.
Marketing technology has rapidly evolved, and various platforms offer everything from advanced segmentation to intuitive design. The challenge, however, lies in picking the right tool that aligns with your specific marketing strategy. Some platforms excel in automation, while others prioritize user experience or advanced analytics.
This blog will examine the eight best alternatives to Omnisend, breaking down their features, strengths, and ideal use cases. Each tool we talk about here is great for automating marketing.
Before we proceed, we would like to mention that you can purchase Omnisend at a 10% discount using the code below:
WPDISCOUNTS10
1. Klaviyo: Personalization and Power for eCommerce
Pricing: Starts from $20 per month for 251 – 500 active profiles.
Klaviyo is among the most popular email and SMS marketing choices, especially for eCommerce brands. Its powerful features revolve around personalization, which helps brands create more meaningful connections with their customers.
If you’re looking for a platform that can help you target specific segments of your audience with precision, Klaviyo is hard to beat.
Why Choose Klaviyo?
Klaviyo’s ability to segment users based on browsing behavior, past purchases, and even real-time activity on your site makes it a standout option. You can build sophisticated workflows that cater to each customer’s unique journey—whether they are a first-time visitor or a repeat buyer.
Plus, the integration with eCommerce platforms like Shopify and WooCommerce is seamless, making it easy to sync customer data.
“The Customer Support Team did an excellent job at addressing our queries and providing assistance throughout the entire process. This was one of the best customer support experiences we have had so far.”
Bhushan Hinduja
Key Features:
- Advanced Segmentation: Klaviyo offers powerful segmentation options based on purchase history, email engagement, and site activity.
- Automated Flows: Easily create custom automation sequences that engage customers immediately, whether a welcome series, abandoned cart reminders, or post-purchase follow-ups.
- A/B Testing: With built-in testing options, you can continually optimize your email performance by experimenting with different subject lines, email content, or send times.
- In-Depth Reporting: Track the effectiveness of your campaigns with comprehensive reporting features that provide insights into customer behavior and campaign ROI.
Drawbacks of Klaviyo:
While Klaviyo is powerful, it comes with a price. The platform’s pricing scales based on the number of contacts you have, which can become expensive for growing businesses.
2. ActiveCampaign: Marketing Automation Meets CRM
Pricing: Starts from $15 per month for 10,000 emails.
ActiveCampaign is a strong contender for businesses looking for more than just email marketing. It combines marketing automation with a CRM, offering a full-scale solution for managing customer relationships and driving engagement across multiple channels.
Why Choose ActiveCampaign?
ActiveCampaign excels in automation and user behavior tracking, allowing businesses to automate follow-ups and sales processes and predict lead scores. Its CRM component integrates smoothly with email marketing tools, helping you manage your sales pipeline and automate repetitive tasks, saving time and effort.
“It is a very complete platform which allows me to do every type of email automation. The customer service is really good as well.”
Alec Lugo
Key Features:
- Marketing Automation: ActiveCampaign allows you to automate marketing and sales tasks, making staying engaged with your audience easier.
- CRM Integration: The platform combines marketing automation with a powerful CRM system, allowing businesses to manage customer data, sales, and communications in one place.
- Lead Scoring: Identify high-value leads by assigning scores based on their behavior, helping your team prioritize outreach.
- Cross-Channel Campaigns: Execute campaigns across email, SMS, social media, and more.
Drawbacks:
Its vast range of features can be overwhelming for beginners. While powerful, the learning curve may be steeper than simpler platforms like Omnisend or Mailchimp.
3. Mailchimp: The User-Friendly Giant
Pricing: Starts from $20 per year for 6000 monthly emails.
Mailchimp is a well-known name in marketing, especially for small businesses and startups. It’s easy to use, offers a free plan, and offers templates and customization options that don’t require technical expertise.
Why Choose Mailchimp?
Mailchimp’s user-friendly interface makes it ideal for beginners or small teams. Whether you’re sending newsletters or automating simple workflows, Mailchimp is intuitive and efficient. It also offers a range of integrations, making it easy to connect with your eCommerce store or website.
“Super easy for our company to setup marketing campaigns and integrate with popular services. There’s certainly a lot of choices here for email marketing software, but their platform is very useful and has a lot of advanced features to customize our email campaigns. Pretty happy overall, no complaints.”
Frank Hopkins
Key Features:
- Drag-and-Drop Editor: Customize emails quickly with Mailchimp’s easy-to-use editor.
- Free Plan: Ideal for smaller businesses just getting started, Mailchimp’s free plan allows you to send up to 10,000 emails monthly.
- Integrations: Connects easily with popular platforms like Shopify, WordPress, and more.
- Pre-built Templates: A variety of email templates to suit your branding needs with little design effort.
Drawbacks:
While Mailchimp’s automation features are adequate for simple campaigns, they are not as advanced as those found in tools like ActiveCampaign or Klaviyo.
4. Drip: Made for eCommerce
Pricing: Starts from $39 per month for 2,500 contacts.
Drip could be a fantastic alternative to Omnisend if you’re running an eCommerce business. It’s built with a focus on eCommerce and offers robust automation features that help online stores personalize every touchpoint with customers.
Why Choose Drip?
Drip is known for its visual workflow builder, which allows users to create complex automations without a single line of code. It integrates smoothly with popular eCommerce platforms like Shopify and WooCommerce, providing advanced segmentation and personalization for every campaign.
“This is not a term I use lightly but there’s no other way to say it… this integration is a Game Changer! I run a site that sells online training. From inside my Drip dashboard, I’m able to create a wide array of cross-sell and up-sell…”
carlopus
Key Features:
- Customizable Workflows: Drag-and-drop tools to create custom workflows and automated campaigns.
- Deep Segmentation: Target customers based on purchase behavior, engagement, and more.
- Integration with Shopify and WooCommerce: Smooth integration with leading eCommerce platforms.
- Revenue Attribution: Track the impact of your campaigns on your revenue.
Drawbacks:
Drip’s focus on eCommerce may make it less appealing for businesses outside this sector.
5. Brevo, formerly Sendinblue: Cost-Effective and Feature-Rich
Pricing: Starts from $9 per month for 5,000 monthly emails.
Brevo is an excellent choice for businesses that need a budget-friendly solution without sacrificing essential features. The platform provides email marketing, SMS campaigns, and even a built-in CRM—all for a lower price point than many competitors.
Why Choose Brevo?
With its affordable pricing, Brevo is perfect for small to medium-sized businesses looking to scale. Despite its lower price, it doesn’t skimp on features, offering robust automation tools and segmentation options. The platform is solid in its transactional email capabilities, making it a good fit for eCommerce.
“Issue was resolved after many messages and a bit of stress associated with these kind of moments, but that one customer representative Charlie really made a positive difference. He was extremely polite, professional, and solution oriented.”
Anastasia Shevchenko
Key Features:
- Transactional Emails: Send receipts, order confirmations, and other transactional emails easily.
- SMS Marketing: Built-in SMS campaigns for multichannel engagement.
- Affordable Pricing: Offers free and low-cost plans that fit the needs of small businesses.
- Built-in CRM: Manage customer data and campaigns in one platform.
Drawbacks:
While it has many features, Brevo’s automation workflows are not as advanced as those offered by platforms like Klaviyo or ActiveCampaign.
6. GetResponse: All-in-One Marketing Platform
Pricing: Starts from $19 per month for 1000 contacts.
GetResponse offers more than just email marketing. It’s an all-in-one platform with tools for webinars, landing pages, and marketing automation. If you’re looking for a versatile tool that does more than just send emails, GetResponse is worth considering.
Why Choose GetResponse?
GetResponse shines in its variety of features. Beyond email marketing, it offers webinar hosting, landing page creation, and eCommerce tools, making it a comprehensive solution for businesses that want to centralize their marketing.
“Brilliant product, onboarding is great and help when you have a issue is brilliant.
never had so much help with anything before. Highly Recommended.”
Dallus Weaver
Key Features:
- Webinars: Host webinars directly from the platform, helping you engage with your audience in real-time.
- Landing Pages: Create high-converting landing pages for your campaigns without a developer.
- Automation Builder: Build custom workflows to nurture leads and increase conversions.
- eCommerce Tools: Built-in tools to help you create sales funnels and manage products.
Drawbacks:
GetResponse’s wide range of features can feel overwhelming for users who only need essential email marketing.
7. Kit (formerly ConvertKit)
Pricing: Starts from $29 per month for 1000 contacts.
ConvertKit is designed for creators—bloggers, YouTubers, and podcasters who want to grow their audience. The platform focuses on helping creators build and nurture relationships through email marketing.
Why Choose ConvertKit?
ConvertKit is simple to use but packed with powerful automation features. It makes it easy for creators to engage their audience with personalized content. Features like visual automation and simple form-building tools help creators build lists and deliver targeted campaigns.
“I run an email marketing agency and 90% of our clients use ConvertKit. It’s by far our favorite tool to work in. Perfect balance between feature-rich while still being really easy to use for our less tech-savvy clients. To me, it’s the best in the game.”
Shane Martin
Key Features:
- Visual Automation: Create custom workflows with an intuitive visual editor.
- Subscriber Tagging: Easily segment your audience by tagging subscribers based on actions.
- Landing Page Builder: Build simple, high-converting landing pages without a developer.
- Forms: Create opt-in forms quickly to grow your email list.
Drawbacks:
While ideal for creators, ConvertKit might need more advanced features that larger businesses need for complex campaigns.
8. HubSpot: More Than Just Email Marketing
Pricing: Starts from $15 per month for 1000 contacts.
HubSpot is a household name in marketing, known for its all-in-one approach to CRM, sales, and marketing. It’s ideal for businesses that want to centralize all their marketing efforts on one platform.
Why Choose HubSpot?
HubSpot goes beyond email marketing with an extensive suite of tools, including CRM, sales automation, and customer service. This makes it a comprehensive solution for businesses that want to align their marketing and sales teams. The email marketing features are user-friendly and integrate with the rest of HubSpot’s ecosystem.
“Hubspot is an amazing company to be a solution partner with. They have great support for their customers and partners and their system is always evolving and improving.”
Sean Smith
Key Features:
- CRM Integration: Seamlessly integrates email marketing with a powerful CRM system.
- Sales Tools: Includes sales automation tools to track deals and manage leads.
- Drag-and-Drop Editor: Create emails easily with its intuitive email editor.
- Detailed Reporting: Analyze campaign performance with in-depth analytics.
Drawbacks:
HubSpot’s pricing can be higher for small businesses, especially if you want to unlock its full suite of features. However, its value—especially for businesses looking to combine marketing, sales, and customer service—often justifies the cost.
Final Thoughts: Choosing the Right Omnisend Alternative
There’s no one-size-fits-all when it comes to email marketing platforms. While Omnisend offers many great features, many businesses may find that other platforms suit their specific needs better. Whether you’re an eCommerce store looking for advanced automation with Klaviyo or a content creator looking for simplicity with ConvertKit, there’s an alternative for everyone.
Consider your business size, budget, and specific marketing needs when choosing an alternative. If you’re just getting started and need something affordable and easy to use, platforms like Mailchimp or Brevo are great options. If you’re looking for a tool to scale your business, ActiveCampaign and HubSpot offer advanced features for growing teams.
It’s about finding the tool that aligns with your goals and makes your marketing efforts more efficient.
