Picture this: A customer finds the perfect product on your store, but their wallet says “maybe next month.” Without a wishlist feature, they bookmark the page, forget about it, and you’ve lost a potential sale forever. According to Baymard Institute, 70% of online shoppers abandon their carts, but those who use wishlists are 3x more likely to return and complete their purchase.
That’s where wishlists for WooCommerce plugins come to the rescue. These tools transform your online store from a one-time browsing experience into a personalized shopping destination that keeps customers coming back for more. Think of wishlist functionality as your store’s memory bank – it remembers what your customers love, even when they can’t buy it right away.
The reality is that modern online shopping isn’t just about immediate purchases anymore. Customers research, compare, save for later, and often involve friends and family in their buying decisions. A robust wishlist system accommodates this natural shopping behavior while giving you valuable insights into what products generate the most interest. It’s like having a crystal ball that shows you exactly what your customers want most.
We’ve tested and analyzed the top wishlists for WooCommerce plugin options available today, focusing on features that matter most to store owners like you. From simple one-click installations to advanced analytics and marketing integrations, these plugins offer solutions for every type of WooCommerce store – whether you’re running a small boutique or managing a large-scale e-commerce operation.
The truth is, running a WooCommerce store without wishlist functionality is like trying to catch fish with your bare hands. Sure, it’s technically possible, but you’re making life unnecessarily difficult for yourself and your customers.
Why Your Store Desperately Needs a Wishlist Plugin
Let’s be honest about what happens when you don’t have a proper wishlist system in place. Your customers lose track of products they liked, they can’t easily share desired items with family or friends, and seasonal shoppers have no way to save items for future reference. Mobile users struggle to keep track of multiple products across browsing sessions, which is a big problem since most people shop on their phones these days.
From a business perspective, you’re looking at lost sales from forgotten products, reduced customer engagement, missing valuable data about customer preferences, and no insight into which products generate the most interest. It’s money walking out the door that could have stayed with a simple plugin installation.
On the flip side, implementing the right wishlists for WooCommerce plugin creates a win-win situation. Your customers get a personalized shopping experience, while you gain valuable insights into buying patterns and increase your conversion rates.
Top 7 Wishlists for WooCommerce Plugin Solutions
Let’s dive into the best wishlist plugins that can transform your WooCommerce store into a customer-retention machine.
1. WooCommerce Wishlists
Pricing: Starting at $89/year for a single site license.
Starting with the official option, this is WooCommerce’s own wishlist solution that integrates with your existing setup without causing headaches. Being the official extension means you’re getting a plugin that’s built specifically to work with WooCommerce’s core functionality, reducing the chances of conflicts or compatibility issues that sometimes plague third-party alternatives.
The plugin shines in its simplicity and reliability. Customers can create multiple wishlists for different occasions – think “Birthday Gifts,” “Home Renovation,” or “Summer Wardrobe” – making it incredibly useful for organized shoppers. The public and private wishlist functionality gives users control over their privacy, while the email sharing feature makes it perfect for gift-giving seasons. What’s particularly impressive is how well it handles guest users, allowing even unregistered visitors to save items and potentially convert them into registered customers later.
The integration with WooCommerce’s email system means you can automatically notify customers about wishlist items going on sale, restocking, or price drops. This automated marketing capability alone can significantly boost your revenue without requiring manual intervention. The plugin also maintains clean code that won’t slow down your site or cause conflicts with other WooCommerce extensions.
Key Features:
- Multiple wishlist creation per customer
- Public and private wishlist options
- Email sharing capabilities
- Guest wishlist functionality
- Advanced privacy controls
- Integration with WooCommerce emails
Who Should Use It: Store owners who prioritize stability and official support over cutting-edge features. If you’re running a business where downtime or plugin conflicts could cost you money, this official extension provides peace of mind. It’s particularly suitable for stores that already use multiple WooCommerce extensions and need guaranteed compatibility. Small to medium-sized businesses that want reliable wishlist functionality without the complexity of advanced features will find this plugin perfect for their needs.
2. Iconic WP Wishlists for WooCommerce
Pricing: Starting at $49/year for a single site license.
Iconic WP brings a modern approach to wishlist functionality with their feature-rich plugin that focuses on user experience and customization. This isn’t just another wishlist plugin – it’s a comprehensive solution that treats wishlist management as a crucial part of the customer journey. The team at Iconic WP has clearly spent time understanding how real customers interact with wishlists, and it shows in every aspect of the plugin’s design.
What sets this plugin apart is its drag-and-drop wishlist organization feature. Customers can easily reorder items based on priority, group similar products together, or arrange items by purchase timeline. This level of organization appeals to detail-oriented shoppers who like to plan their purchases methodically. The social media sharing integration goes beyond basic functionality, allowing customers to share specific items or entire wishlists across multiple platforms with attractive, customizable previews.
The analytics dashboard provides store owners with actionable insights about customer preferences, most-wished items, and buying patterns. You can identify which products generate the most wishlist activity but have low conversion rates, indicating potential pricing or presentation issues. The mobile-optimized interface ensures that customers have a smooth experience across all devices, which is crucial since mobile shopping continues to dominate e-commerce traffic.
Standout Features:
- Drag-and-drop wishlist organization
- Social media sharing integration
- Advanced wishlist analytics
- Mobile-optimized interface
- Customizable wishlist pages
- Bulk actions for wishlist management
Who Should Use It: Tech-savvy store owners who want granular control over their wishlist appearance and functionality. This plugin is ideal for businesses that rely on data-driven decisions to optimize their product offerings. Fashion retailers, home decor stores, and businesses with visually-driven products will particularly benefit from the enhanced sharing and organization features. Store owners who actively use analytics to understand customer behavior will find the reporting features invaluable for strategic planning.
3. YITH WooCommerce Wishlist
Pricing: Starting at $99.99/year for a single site license.
YITH has built a reputation for creating robust WooCommerce extensions, and their wishlist plugin continues that tradition with comprehensive features and solid performance. What makes YITH’s approach particularly appealing is their focus on creating plugins that work reliably across different hosting environments and theme configurations. They’ve been in the WordPress plugin space long enough to understand the common pitfalls and have built their wishlist solution to avoid them.
The multi-wishlist support goes beyond just allowing multiple lists – it includes smart categorization and management tools that make sense for both customers and store owners. The wishlist widget functionality integrates with most theme sidebar configurations, providing constant visibility for the wishlist feature without being intrusive. One standout feature is the “ask for estimate” functionality, which is perfect for stores selling custom or high-value items where pricing might vary based on specifications.
Their promotional email campaign integration deserves special mention. The plugin can automatically trigger targeted email campaigns based on wishlist activity – sending reminders about items left in wishlists, notifications about sales on wished items, or follow-up messages for abandoned wishlists. This automation can significantly boost conversion rates without requiring manual intervention from store owners. The advanced shortcode system provides flexibility for developers and theme customizers who need to display wishlist functionality in specific locations or formats.
Notable Features:
- Multi-wishlist support
- Wishlist widget for sidebars
- Ask for estimate functionality
- Social sharing buttons
- Promotional email campaigns
- Advanced shortcode system
Who Should Use It: Store owners who need a balance between functionality and ease of use. YITH’s plugin works particularly well for fashion, home decor, and gift-oriented stores where customers often save items for special occasions. Businesses that want to leverage automated email marketing based on wishlist behavior will find this plugin’s campaign features especially valuable. It’s also ideal for stores that sell custom or variable-priced products where the estimate request feature can streamline the sales process.
4. WPFactory WooCommerce Wishlist
Pricing: Starting at $49.99/year for a single site license.
WPFactory takes a developer-friendly approach to wishlists, offering extensive customization options and clean code that won’t slow down your site. This plugin is built with performance as a primary consideration, making it an excellent choice for stores that prioritize website speed and SEO rankings. The development team has focused on creating lightweight, efficient code that provides powerful functionality without the bloat that often comes with feature-rich plugins.
The extensive hooks and filters system makes this plugin a dream for developers who need to integrate wishlist functionality with custom themes or complex e-commerce setups. Whether you need to modify the wishlist display, add custom fields, or integrate with third-party services, WPFactory provides the development tools to make it happen. The custom CSS styling options are comprehensive enough to match any design aesthetic while remaining simple enough for non-developers to implement basic style changes.
What’s particularly impressive is how well this plugin handles multi-language sites. The translation-ready codebase works well with popular translation plugins like WPML and Polylang, making it perfect for international stores. The export functionality allows customers to download their wishlists or share them via email in various formats, which is especially useful for B2B stores where purchasing decisions often involve multiple stakeholders. The guest and registered user wishlist management system is sophisticated enough to handle complex user scenarios while remaining invisible to end users.
Core Features:
- Lightweight and fast-loading
- Developer-friendly hooks and filters
- Custom CSS styling options
- Multi-language support
- Guest and registered user wishlists
- Export functionality
Who Should Use It: Developers and store owners who prioritize website performance and need a plugin that won’t add unnecessary bloat to their site. This plugin is perfect for custom theme developers, agencies managing multiple client websites, and businesses with complex technical requirements. Stores operating in multiple languages or regions will benefit from the robust internationalization support. It’s also ideal for B2B stores where wishlist export and sharing capabilities are essential for business purchasing workflows.
5. WooCommerce Wishlists Ultimate by Plugin Republic
Pricing: Starting at $59/year for a single site license.
This plugin lives up to its “Ultimate” name by packing advanced features that cater to enterprise-level WooCommerce stores. Plugin Republic has designed this solution for businesses that need sophisticated wishlist management capabilities beyond what typical plugins offer. The feature set reads like a wishlist for wishlist plugins – comprehensive, powerful, and designed for serious e-commerce operations that can’t afford to compromise on functionality.
The advanced user roles and permissions system allows store administrators to control exactly how different user types interact with wishlist features. You can set specific permissions for wholesale customers, VIP members, or different customer categories, ensuring that each group gets the appropriate level of access. The bulk wishlist operations capability is a game-changer for stores managing large product catalogs or seasonal inventory changes. Store managers can quickly update wishlist items, send mass notifications, or perform maintenance tasks without manual, time-consuming processes.
The integration with popular page builders like Elementor, Beaver Builder, and Divi means you can create stunning, custom wishlist pages that perfectly match your brand aesthetic. The advanced search and filtering options help customers manage large wishlists efficiently, while the comparison functionality allows side-by-side product evaluation directly from wishlist pages. The detailed reporting and analytics provide insights that go beyond basic wishlist statistics, offering conversion tracking, user behavior analysis, and ROI calculations for wishlist-driven sales.
Advanced Features:
- Advanced user roles and permissions
- Bulk wishlist operations
- Integration with popular page builders
- Advanced search and filtering
- Wishlist comparison functionality
- Detailed reporting and analytics
Who Should Use It: Large-scale online stores and agencies managing multiple client websites. This plugin is ideal for enterprise-level businesses with complex organizational needs, stores with multiple user types requiring different permission levels, and businesses that need comprehensive analytics for strategic decision-making. Agencies and developers who build custom e-commerce solutions for clients will appreciate the extensive customization options and page builder integrations.
6. Acowebs WooCommerce Wishlist
Pricing: Starting at $39/year for a single site license.
Acowebs focuses on simplicity without sacrificing essential functionality, making their plugin accessible to users of all technical levels. Sometimes the best solution isn’t the one with the most features – it’s the one that does exactly what you need without overwhelming you or your customers. Acowebs has mastered this philosophy with their wishlist plugin, creating a solution that’s powerful enough for serious e-commerce stores yet simple enough for anyone to set up and manage effectively.
The one-click wishlist addition feature might sound basic, but it’s incredibly well-implemented. The button placement is optimized for conversion, the loading states are smooth, and the visual feedback is immediate and satisfying. The beautiful popup notifications strike the perfect balance between being noticeable and non-intrusive, confirming actions without disrupting the shopping flow. This attention to micro-interactions shows that Acowebs understands how small details can significantly impact user experience and conversion rates.
The mobile-responsive design isn’t just about making things fit smaller screens – it’s about optimizing the entire wishlist experience for touch interfaces and mobile shopping behaviors. The theme integration process is straightforward, with pre-built compatibility for popular WooCommerce themes and clear documentation for custom implementations. The social sharing capabilities include platform-specific optimizations, ensuring that shared wishlist items display attractively across different social media platforms. Being translation-ready means international stores can provide localized wishlist experiences without technical complications.
Key Highlights:
- One-click wishlist addition
- Beautiful popup notifications
- Mobile-responsive design
- Easy theme integration
- Social sharing capabilities
- Translation ready
Who Should Use It: Small to medium-sized businesses that want wishlist functionality without complexity. This plugin is perfect for store owners who prefer plug-and-play solutions and don’t want to spend time configuring complex settings. Businesses new to e-commerce or those without dedicated technical resources will find this plugin ideal. It’s also excellent for stores that prioritize user experience over advanced features, particularly those targeting customers who value simplicity and ease of use.
7. WeLaunch WooCommerce Wishlist
Pricing: Starting at $49/year for a single site license.
WeLaunch rounds out our list with a modern, clean approach to wishlist management that emphasizes user experience and visual appeal. This plugin represents the newer generation of WooCommerce extensions that prioritize aesthetic design alongside functional excellence. WeLaunch has clearly studied modern e-commerce trends and user interface best practices to create a wishlist solution that feels contemporary and engaging rather than utilitarian.
The modern, intuitive interface design goes beyond just looking good – it’s designed to encourage engagement and make wishlist management feel enjoyable rather than tedious. The advanced wishlist categorization system allows customers to organize their saved items in ways that make sense for their shopping patterns, whether by occasion, priority, price range, or custom categories they create themselves. This flexibility helps customers maintain organized wishlists even as they grow large, preventing the abandonment that often occurs with unwieldy wishlist systems.
The email marketing integration capabilities are particularly sophisticated, allowing for automated campaigns based on wishlist activity, abandoned wishlist follow-ups, and personalized recommendations based on wishlist contents. The customer behavior tracking provides valuable insights into how customers interact with wishlists, which items generate the most interest, and what factors lead to wishlist-to-purchase conversions. The responsive design elements ensure that the wishlist experience feels native and polished across all devices, while the easy customization options allow store owners to maintain brand consistency without requiring extensive technical knowledge.
Distinctive Features:
- Modern, intuitive interface
- Advanced wishlist categorization
- Email marketing integration
- Customer behavior tracking
- Responsive design elements
- Easy customization options
Who Should Use It: Modern e-commerce businesses that prioritize aesthetics and user experience. This plugin is ideal for brands targeting younger demographics who expect polished, Instagram-worthy interfaces. Stores in fashion, lifestyle, beauty, and other visually-driven industries will particularly benefit from the modern design approach. Businesses that want to leverage wishlist data for email marketing campaigns and customer behavior analysis will find the integrated marketing tools especially valuable.
Making the Right Choice for Your Store
Choosing the best wishlists for WooCommerce plugin depends on your specific needs, technical expertise, and budget. Here’s how to narrow down your options:
- For Beginners: Start with Acowebs or YITH for their user-friendly interfaces and comprehensive documentation.
- For Advanced Users: Consider WPFactory or Iconic WP for their extensive customization options and developer-friendly features.
- For Large Stores: WooCommerce Wishlists Ultimate or the official WooCommerce extension provide the scalability and support you need.
- For Budget-Conscious Users: Several of these plugins offer free versions with basic functionality to get you started.
The Hidden Costs of Not Having Wishlists
Let’s talk numbers for a moment. Without a proper wishlist system, you’re potentially losing 20-30% of interested customers who simply forget about products they wanted to buy later. That’s not just a statistic – that’s real money walking out of your digital door.
Consider Sarah, a working mom who browses your store during her lunch break but can’t make purchases until payday. Without wishlist functionality, she’ll likely forget about your products and end up buying from a competitor who made it easy for her to save and return to items later.
Multiply Sarah by hundreds or thousands of similar customers, and you’re looking at significant revenue loss that could have been prevented with a simple plugin installation.
Common Questions About WooCommerce Wishlist Plugins
Do wishlist plugins slow down my website? A: Most modern wishlist plugins are optimized for performance, but it’s always wise to test page load speeds after installation. Plugins like WPFactory specifically focus on lightweight code to minimize impact.
Can customers share their wishlists with others? A: Yes, most quality wishlist plugins include sharing functionality through email, social media, or direct links. This feature is particularly valuable for gift-giving occasions.
Will wishlist data be lost if I switch plugins? A: This depends on the plugins involved. Some offer migration tools, while others may require manual data export/import. Always backup your data before making changes.
Can I customize the appearance of wishlist pages? A: Absolutely! Most plugins offer various customization options, from simple color changes to complete layout modifications. The level of customization varies by plugin.
Do these plugins work with all WooCommerce themes? A: The top wishlists for WooCommerce plugin options are designed to work with most themes, but some may require minor CSS adjustments for perfect integration.
Can guest users create wishlists? A: Many plugins support guest wishlists, though functionality may be limited compared to registered user features. Guest wishlists typically use browser storage and may not persist across devices.
Final Thoughts
Implementing a wishlist plugin isn’t just about adding another feature to your store – it’s about creating a more engaging, customer-friendly shopping experience that directly impacts your bottom line. Whether you choose the official WooCommerce extension for guaranteed compatibility or opt for a third-party solution with specific features you need, the investment in wishlist functionality will pay dividends in customer satisfaction and increased sales.
Remember, in the competitive world of e-commerce, it’s often the small conveniences that make the biggest difference. A well-implemented wishlist system might just be the feature that turns your casual browsers into loyal customers.
